Modern Merchant

We put the Service in (SAAS)

Real Local Support.

Our Mission

At Modern Merchant, we connect small businesses with the modern tools they need to run, grow, and scale without losing the human touch that makes them unique.

Our ecosystem Modern Merchant Commerce, Hub, Automation, and Branding brings enterprise-level technology within reach for local business owners. From integrated payments and POS systems to marketing automation and creative strategy, we bridge the gap between innovation and genuine, relationship-driven support.

But beyond technology, we lead with purpose. Our work is rooted in a servant-leadership mindset and guided by faith, believing that business is one of the most powerful ways to serve others. We’re called to help entrepreneurs succeed, to treat every partnership with integrity, and to create lasting impact through the way we serve.

Our mission is simple: to help business owners work smarter, automate confidently, and grow sustainably through technology that feels personal and leadership that reflects our faith in action.

Our Values

These core values guide everything we do and shape how we serve our community.

Local First

We believe in supporting our local community and understanding the unique challenges of small businesses.

Results Driven

Every solution we implement is designed to drive real, measurable results for your business.

Human Support

Real people, real relationships. We never compromise on human attention and personalized service.

Excellence

We strive for excellence in everything we do, from technology implementation to customer service.

Our Team

Jacob Underwood

Jacob Underwood

Asheville native with a background in Entrepreneurship & Marketing from WCU. Identified the market gap for human support in tech solutions.

Abdul Mabud

Abdul Mabud

Digital expert with 10+ years helping small businesses leverage technology for growth.

Proudly Based in Asheville, NC

We’re deeply rooted in the Western North Carolina community. Our local presence means we understand the unique challenges and opportunities that businesses face in our region. When you work with us, you’re not just getting a vendor – you’re getting a neighbor who cares about your success.

Proudly Based in Asheville, NC

Trusted by these local companies

Trusted by Growing Businesses

See how businesses like yours have transformed their operations with our integrated automation and growth platform.

Ready to Transform Your Business?

Join the digital transformation revolution. Get started with a free consultation and see how automation, modern payments, and growth tools can drive your success.